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Graco: Social Media's Role in Product Recalls, presented by Kelly Voelker

In her BlogWell Cincinnati case study presentation, "Social Media's Role in Issue Management," Graco's Brand Manager, Kelly Voelker, shares how they're using social media to inform customers during product recalls. Kelly explained how they pro-actively shared their message to customers with specific communication on their blog, YouTube, Twitter, Facebook, and a dedicated Web Page. --- BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions. To learn more about BlogWell, visit gaspedal.com/blogwell/ BlogWell is produced by GasPedal and the Social Media Business Council. Learn More: gaspedal.com and socialmedia.org
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